SMS messaging provides businesses with an important way to advance their marketing efforts and internal communications. However, in order to leverage SMS service, a company needs to ensure it selects the right SMS gateway provider. This will affect cost, reliability, delivery rate and a variety of other factors that will be critical for streamlined support and success with mobile text marketing or text alerts, however a firm decides to deploy such a solution.
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Below are some of the key questions a company should ask itself and the provider before making a choice to ensure they are getting the maximum value for their investment:
How much will it cost to send a single message? The cost of a single message will help determine a better average for your monthly costs. Getting a bulk rate is fine, but you will rarely know how many messages you're going to send each month and if you'll meet a minimum rate for a bulk discount or go well over that rate. Getting a single-message rate will ensure you can establish a cost-benefit ratio and better assess the return on investment.
Is there a minimum monthly purchase? Another important question to ask if whether or not the provider requires a minimum monthly purchase. For example, your provider might require you to send at least 1,000 SMS messages a month. A minimum is often a good thing in a contract, as it requires a certain level of investment of your company, ensuring a minimum return, preventing you from shortchanging your own mobile marketing strategy.
What is the provided network coverage? Network coverage, particularly what carriers are supported by your SMS service provider, is a critical consideration. If your provider can't accommodate a significant portion of your target demographic you won't be able to get your money's worth on messages sent. This will also inadvertently hurt your brand reputation, as consumers who want to sign up but can't will feel slighted by your business, rather than the SMS service provider who is a hidden entity in the customer relationship.
What SMS API is used? The SMS API used is just as important as the support offered by the service provider. If you don't know what protocols and interface the gateway uses you won't be able to easily update your mobile strategy or adapt to necessary updates. Look for a provider who offers protocols you are accustomed to and has a well-documented API that is easy to read and understand.
What are the account management options? Another key consideration is how well you'll be able to manage your account. Some SMS service providers offer more control than others, so make sure you select the provider that offers the right level of autonomy with their service, as well as an easy way to check and update your service level agreement with them.
Knowing how your SMS service provider operates and how to optimize the value of their offering is critical for maximizing the potential of mobile text marketing. For any business, this is essential for growth in the digital age. SMS Swift Gateway provides expert SMS service and support to meet any business's needs.
Regardless of what you do ' building a cool web application, running a logistics company or operating a bank the following aspects always need careful consideration.
SMS API documents used to be written in mobile operator language and the same goes for setting up the actual SMS connections. You might know the meaning of SMPP, DLR, HLR and all the other 3-4 letter abbreviations (this is just the easy end) but why should you?
The same goes to your IT team. Unless you are a network operator you might skip this part and work with an API which can be used by anyone capable of building simple websites and making HTTP requests.
And another thing ' long integration documents don't necessarily mean enterprise-level quality and vice versa. Sometimes length just means clutter.
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Look for simple SMS API's and don't let adopting SMS notifications become a big software project in itself.
Sending reminders about appointments, notifications about bank account balance changes or informing someone about your new pricing offer all have different levels of how business critical they are.
While some service providers are great in handling large amounts of marketing messages, others focus on delivering the business-critical traffic with the best delivery success rate. I doubt anyone is equally great at everything.
The pricing of SMS messages is a complex topic. After all, there seem to be many different offers out there.
To make sure that all of the messages reach their destinations you need, to be able to access many different channels to reach each mobile operator. For example, Messente has about 10 solutions for sending an SMS to any operator's network in the world.
Very simply put this is to ensure that in case there is a technical problem or a delay, there are many backup channels to which your messages can immediately be directed to (there can be some other reasons too for having multiple channels like peak time handling for example).
The price of using each of these channels is different ' so essentially the higher the message cost the more channels with the higher delivery quality your service provider can use for your messages. When determining which cost level is acceptable for your company we come back to the initial question: what is the cost of an undelivered message for your business?
Just like with package delivery service you should be able to track every single one of your messages on a real-time basis if you need to. Sharing this information should not come with any extra charges. After all, you would not consider paying UPS or FedEx a separate 'tracking fee'.
In a way, automatically sending messages is a bit like plumbing ' once you set it up you expect it to work without monitoring it every day. This makes it all the more important to be able to quickly get an overview of your SMS traffic or receive detailed statistics if you feel like keeping a close eye on it.
When choosing a partner make sure you get helpful reports with just the right numbers which do not increase your workload. Also, it might very well be that your IT team or your accounting might need differently structured or more detailed statistics.
Asking yourself these five questions should cover all the essentials. Hopefully, this list helps you to make good decisions regarding SMS sending.
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