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When it comes to using Business for B2B sales, choosing the right service provider can make all the difference. Business Solution Providers, or BSP for short, are approved by to help companies connect to the Business API.
The Meta Partner Directory offers listings of approved API service providers. But with so many options out there, finding the right BSP that truly fits your sales strategy and goals can be tough. Here, we'll cover our top five Business Solution Providers in to help you choose the right one for your business.
Businesses can access the API in three ways:
If you choose to use Cloud API, you'd need to hire a developer or technical team for implementation. On the other hand, BSPs and Meta Business partners handle the technical setup, integrate Business API with your CRM or sales tools, and provide ongoing support. Most of them offer a communication platform for communications and real-time analytics.
There is no strict classification of Business Solution Providers. However, one main difference we see is that some providers offer their own team inbox, while others don't. Here are some questions you should ask yourself before choosing a BSP:
Here are key considerations and the corresponding types of BSPs you might encounter:
What is your current and projected message volume? If you handle a high volume of messages, you'll need a BSP that can support this scale without affecting message delivery speeds or performance. High-volume BSPs often have advanced infrastructure and dedicated support, which makes them more suitable for businesses with a higher number of agents.
Does your business require automation? Some BSPs specialize in automation features. They provide chatbot builders and automated workflows. If you're planning to set up automation to handle customer interactions and reduce response times, choose a BSP with robust automation tools that fit your workflow.
The hosting setup of the API can impact your uptime and overall reliability. A cloud-hosted API on Meta's servers generally guarantees minimum downtime and smooth updates, which are crucial for businesses that rely on for real-time customer interactions. Avoid on-premise API hosting if you're looking for a more hands-off approach to maintenance and uptime.
What's your budget? Different BSPs come with varying pricing models. It's important to clarify the total costs involved, including setup fees, messaging costs, and any additional features. Consider your budget constraints and what's most valuable for your business needs, as well as any room for flexibility or scaling up in the future.
What level of customer support does the business solution partner offer? Is it 24/7? Ideally, the BSP should have a dedicated support channel for live chat. High-quality support can make all the difference for your operations, especially when troubleshooting or during peak business hours.
Providers offer different pricing models. Some sell fixed-price packages, while others charge for every message sent and received. Some service providers charge for monthly active users. In some cases, message templates are included in the pricing, while in other cases they are not.
For template messages, it's important to note that charges a per-message fee. This pricing depends on the destination country. Some providers will bill you the exact amount, while others will add a charge on top of the official pricing.
When it comes to paying for Business services, each company has a way of doing things:
Each solution provider offers a variety of features, and the best choice for your business depends on your specific needs.
A recent Facebook policy requires that customers have full ownership of their accounts. Therefore, the application process with any provider will, to some extent, require your involvement. With some service providers, the application process is entirely self-serve.
As a general requirement, you'll need to begin by verifying your Facebook Business Manager ID. You can do this from your Facebook Business settings page. Business verification usually takes less than one week. Here's our top 5 BSPs list:
360dialog offers customers Express Signup, which takes only a few minutes. Business numbers that haven't received approval for a display name are capped at 250 initiated business conversations within any 24-hour cycle. Upon approval of the display name, this cap is increased to 1,000. This rule applies universally across all WABA numbers, regardless of the Business Service Provider (BSP) involved.
360Dialog doesn't restrict porting numbers directly in their general information. Their focus is more on the ease of getting started with Business API.
UPDATE: From January , 360Dialog launched all new features only in Cloud API. No new features in On-Premise API versions. From May 15, , 360Dialog will not allow new numbers to be registered for the On-Premise API.
Twilio offers an embedded sign-up to their customers. This process is self-service and can be started from the Twilio Console.
Twilio charges a per-message fee for every message sent and received. In addition to that fee, they charge conversation fees on Meta's behalf. The prices vary in different regions and you can calculate the price of messaging in your region on their website calculator.**
You can purchase a Twilio number to use with or bring your own number. Business verification through Facebook is a prerequisite. Twilio's detailed documentation can guide you through the setup and verification process, ensuring compliance with 's policies.
MessageBird offers embedded sign-up making it easier for their customers to onboard onto the Business Platform.
Bird (formerly known as MessageBird) charges based on the number of contacts you are targeting every month. This charge comes on top of Meta's pricing for .
MessageBird allows purchasing a number directly through their platform or registration of an existing number. Like others, verification of your Facebook Business Manager ID is required. Bird's documentation offers support in managing your business profile within the Business API framework.
CM offers both plans and bundles for flexibility in how you are billed, based on your actual user patterns. The plans graduate from a free entry-level plan for one user to a pro plan for up to messages per second.
You'll need to verify your FB Business Manager ID first, register an account with CM, contact CM support, and provide them with your details.
The three bundle types (Monthly Active Users, Conversations, and Messages) allow companies to choose a pricing model that aligns with how they communicate with customers. For example:
messaging is included in each package with conversational channels. CM applies a one-time onboarding fee for the initial setup and platform integration.
Infobip offers three different products: automation, a digital cloud contact center for messaging, and an omnichannel chatbot building platform - each available at a separate subscription fee.
Infobip applies a pay-as-you-go pricing model where they charge you per message sent. It's an ideal option if you have variable messaging volumes. For instance, messages start from $0,071.
Infobip requires you to verify your Facebook Business Manager ID before applying for a Business account.
Infobip's pros and cons according to users:
Choosing a BSP can be a complicated process, each offering distinct benefits and considerations. Here's what you need to know:
If you are an end-user of Business API and would like to use it for your customer communications, you need to consider the following costs:
Each BSP solution has different pricing models. Some providers charge a fixed monthly fee per team or user, regardless of how many messages you send or receive. If you expect a high volume of messages, this pricing model should suit you. Other providers charge you based on the volume of messages you send and receive, a model that is suitable for businesses with low or unpredictable volumes.
By signing up to any provider, you are not getting access to the Business API itself, but only the API of the provider that's linked to the Business API. As a result, some functionalities of Business API may be lost.
Business API lets you switch providers; however, some providers make it difficult for businesses to switch away from them.
Business API supports various kinds of messages, but not all providers offer the full range:
With some providers, it takes less than 15 minutes, while with others, you need up to 4 weeks to get an account. You should aim to start your sign-up process as early as possible.
Some service providers require you to buy a number from them to be able to create an account. Others are open to creating an account for you with any number that you bring.
BSPs can provide you with different logs, such as reports of your messaging history, delivery errors, messaging volume, or logs for developers.
How do you choose the right provider? Here are some key factors to consider when selecting a BSP that best aligns with your business needs:
Your business's messaging volume is a crucial factor in selecting a BSP. Providers offer different pricing structures and message bundling options that vary in cost-effectiveness depending on the volume you anticipate:
Pricing can vary significantly among BSPs. Consider how much you're willing to invest in business and what each provider offers within your budget:
Different BSPs provide various levels of access to business platform features, which could affect your decision if your business requires specific tools:
Are you a first-time user of the business platform or if you're transitioning from another provider?
Whether you already have a business number or need a new one, it's essential to know each provider's policy regarding numbers:
As we mentioned before, there's more than one way to get access to Business API. If you sign up with a verified Meta Business partner like Rasayel, you can bypass the need for a Business Solution Provider (BSP). We can get your business on the Business platform in less than 3 minutes ' eliminating the need and associated costs of a BSP.
Activate your number within 3 minutes using Rasayel!
Get started on the Business Platform today!
Choosing the right Business Solution Provider can affect your sales and customer engagement. Start by evaluating your messaging volume, budget, and the specific features you need, as BSPs vary widely in pricing models and functionality. Look out for any additional fees, such as onboarding or integration costs, and remember that Meta's fees for messages will still apply no matter the provider.
If automation, API hosting, and customer support are critical for your business, make sure the BSP you choose can meet those requirements, especially if your team needs 24/7 support or plans to implement chatbots and automated workflows. Additionally, think about whether you need to port an existing number or are open to getting a new one, as not all BSPs allow number portability.
Finally, consider whether you even need a BSP. With Meta Business Partners like Rasayel, you can activate Business without the BSP-related costs, simplifying the process, cutting down costs, and getting set up within minutes.
A BSP is a company authorized by to help businesses integrate and use Business API for communication. They provide the technical infrastructure, tools, and services needed for businesses to effectively use for customer engagement.
Direct access to Business API is not available to businesses. BSPs facilitate this access, offering additional services like setup assistance, advanced messaging capabilities, and compliance with 's policies. Rasayel is a Meta Business Partner that allows you to activate your number and start using the Business Platform, potentially removing the need for traditional BSP costs.
Costs vary widely among BSPs, based on the services provided. Some charge fixed monthly fees, while others bill based on message volume or active user counts. Always consider additional fees, such as 's message template charges.
Evaluate providers based on their application process, pricing model, message and feature support, flexibility in number porting, and ease of account management. Your business's specific needs and volume of messaging should guide your choice.
About the author
Miodrag Magyar
Miodrag brings over 15 years of hands-on experience in content writing and marketing, with a talent for making even the trickiest topics clear and interesting. His passion lies in guiding businesses to effectively utilize to build stronger customer relationships and drive results. With an eye for detail and a heart for storytelling, he's here to show how effective communication can boost sales and enhance customer engagement.
@Miodrag Magyar on LinkedIn
It is particularly important for companies to maintain a constant connection with their customers in today's competitive marketplace.
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In , Meta launched Business Platformthat helps mid-sized and large organizations access the Business API through Meta's officially designated business solution providers.Made large-scale marketing and automated information management campaigns possible on the most popular instant messaging program in the world.
The Business API has become the communication platform of choice for many organizations, because of its broad user base and powerful features that enable businesses to easily interact with their customers. However, there are a lot ofBSPs in the market offering Business API services . It could be difficult for companies to choose the right one.
In this article, we will give you a detailed overview of the top 10 best Business API providers for . These providers not only lead in technology, but also excel in customer service, feature richness, and competitive pricing. Whether you're an SMB or a large organization, we're sure you'll find a solution for you in this list.
This post will include:
Business API is a -based messaging tool designed by Meta (formerly Facebook) for mid-sized and large businesses, allowing them to automate communication with customers at scale via .
As a premium marketing tool, Meta's official messaging interface API supports businesses to run mass mass messaging campaigns on , the world's most popular instant messenger. In addition to this, Business API has many unique and advantageous features.
The charging model for API is primarily priced based on message type, region and number of messages. The exact charging may vary, depending on your country and the Business Solution Provider (BSP) you choose. Here are some of the main aspects of API charges:
API charges are mainly based on the form of session (Session). There are two types of sessions: user-initiated sessions and enterprise-initiated sessions.
API charges may vary depending on the country or region. Pricing policies vary per country and charges may be higher in certain regions.Click to see Meta's official session pricing.
Apart from 's own fees, the official BSPs (Business Solution Providers) may also charge additional fees. These fees may include setup fees, monthly fees, message volume fees, etc.
'' What is BSP?
BSPs (Business Solution Provider) play a key role in the ecosystem of the Business API, helping organizations access and integrate the API, providing technical support and documentation, assisting with account applications and management, managing numbers and authentication, and other matters.
BSPs also provide additional features and tools such as automated workflows, chatbots, Customer Relationship Management (CRM) integrations, enhancing businesses' customer communication capabilities, and offering analysis and reporting tools.
BSP provides technical support and maintenance services to help organizations solve problems in the process of using the service, as well as handling related costs, including session charges and message template fees.
Different BSPs may have varying fee structures and additional charges. Enterprises can choose a suitable BSP based on their needs to maximize the use of Business API features, enhancing customer service quality and business efficiency.
For a detailed look at API charges, you can visit theofficial document provided by Meta, or consult your BSP for specific pricing information.
YCloud: As a BSP for Business API, YCloud offers rich functionalities and robust customer support, making it an ideal choice for enterprises to optimize customer communication and management. YCloud helps businesses integrate and utilize Business API through its platform, enabling better customer interaction and improving service quality. YCloud provides various features including automated workflows, chatbots, data analytics, and Customer Relationship Management (CRM), helping businesses streamline communication and management processes.
Fee Model: YCloud does not charge software subscription fees or any service fees. They only charge according to Meta's official pricing. In some countries like Malaysia, the prices for verification-type sessions are even lower than the official pricing!
Pros:
Cons:
YCloud focuses on integration, providing users with the most professional technical services.
Twilio: Twilio is a company specializing in cloud communication services. It offers various APIs and tools that enable businesses to interact with customers through SMS, voice, video, , and .
Fee Model: Twilio's charging model is based on usage and is charged on a per-session basis, to which a $0.005 per message messaging fee is added. Message fees vary by country and message type (session message or template message).
Pros:
Cons:
WATI: Wati specializes in helping businesses with customer communication and support through . With Wati, users can easily integrate into their existing communication infrastructure and use it as a customer support, marketing and sales channel.
Fee Structure: Wati offers three plans: Growth ($49/month), Pro ($99/month), and Business ($299/month). Each plan includes a specific number of free chatbot sessions per month. Wati charges per session after the first 1,000 service dialogs, which are free. Accounts with Wati operate on a prepaid basis.
Pros: apply to the e-commerce industry; with Make.comSeamless integration with tools such as , WooCommerce, Klaviyo, etc. to improve the efficiency of business processes.Suitable for small and medium-sized enterprises: Pricing schemes are usually more competitive than some of the larger platforms and are suitable for SMEs with limited budgets.
Cons:
SleekFlow: SleekFlow is an omnichannel social commerce platform that helps brands sell, promote and support better in chat. Offering marketing growth solutions based on platforms like Instagram, Facebook and more.
Fee Model: SleekFlow offers a variety of packages, including a free plan, a pro plan ($79/month), an advanced plan ($299/month), and a customized enterprise plan. Each package includes a different number of message credits and features.
Pros:
Cons:
360dialog:360dialog is a company that specializes in providing API solutions to help businesses achieve efficient communication with their customers.
Fee Model: 360dialog offers a session-based pricing model, charging per session (two-way communication within 24 hours). The price depends on the number of sessions and the region.
Pros:
Cons:
DoubleTick: DoubleTick is a mobile-focused marketing and sales tool with features such as a cloud-based team inbox, unlimited mass messaging, real-time campaign analytics, chatbot, order booking business bot, and more.
Fee Model: DoubleTick offers a monthly subscription model with different subscription levels: Starter ($25/month), Pro ($100/month), and Enterprise (customized), which include different amounts of messages and features respectively.
Pros: free Green Hook certification support; 24/7 customer support; intuitive, mobile-friendly; free trial program.
Cons: Focused on mobile development; suitable for small and medium-sized businesses, difficult to take on the needs of large corporations.
Interakt: Interakt is a business solutions provider that helps fast-growing businesses and brands boost their online sales performance with automated customer support.
Fee Model: Interakt uses a monthly subscription model, divided into Growth level ($29/month), advanced level ($42/month), and enterprise level (customized), with each subscription level offering a different number of message quotas and features. Messages exceeding the quota are charged per message.
Pros:
Cons:
Rasayel: Focused on providing business messaging services, Rasayel is a customer communication platform that helps businesses grow through an integrated social media inbox. The company's platform is built with collaborative team inboxes, broadcasts, automation, integrations, and developer-friendly APIs that enable clients to sell, support, and connect with customers across all social media and chat channels.
Fee Model: Rasayel offers a monthly subscription model that provides different amounts of message credits and features based on different subscription plans: growth level ($150/month), Scale level ($400/month), Pro level ($/month).
Pros:
Cons:
Gallabox: Gallabox is a no-code conversational commerce platform that helps SMBs modernize and automate their customer conversations on , converting leads into deals by deploying out-of-the-box workflows that facilitate the conversion of business conversations into realizations.
Fee Model: Gallabox offers a monthly subscription model, where each subscription level includes a different number of messages and features: Growth level ($99/month), Scale level ($149/month), Pro level ($249/month).
Pros:
Cons:
AiSensy: AiSensy is a smart interaction platform based on the official Business API. It provides broadcast offers, automated notifications, and support issue resolution services.
Fee Model: AiSensy offers a monthly subscription model where each subscription level includes a different number of messages and features: Basic level ($20/month), Pro level ($45/month), Enterprise level (customized).
Pros:
Cons:
Session Price Comparison
Let's take the session fee in Malaysia as an example
BSP Service Provider Authentication Utility Marketing Service Note YCloud 0. 0.02 0.086 0.022 lowest price original price 0.018 0.02 0.086 0.022 twillio 0.018 0.02 0.086 0.022 Add $0.005 per message within the session SleekFlow 0.018 0.02 0.086 0.022 360dialog 0.018 0.02 0.086 0.022 Doubletick 0.018 0.02 0.086 0.022 rasayel 0.018 0.02 0.086 0.022 gallabox 0. 0.023 0. 0. AiSensy 0. 0. 0. 0. Wati 0. 0.024 0. 0. interakt 0.025/0.024/0.024 0.025/0.024/0.024 0.096/0.095/0.092 0.025/0.024/0.024
As you can see, YCloud's unit price is the lowest among all BSPs. Also as Meta's official BSP, YCloud's channel stability has absolute guarantee.
1. Competitive conversation prices
2. 24/7 online support
3.Free All-in-one Marketing Tools
4. Free API integrate guide
5. Free Green-Tick Certification Assistance
Contact us to discuss your requirements of Two-Way Communication Service. Our experienced sales team can help you identify the options that best suit your needs.