TV vs. display: a comparison of advantages and ...

23, Sep. 2024

 

TV vs. display: a comparison of advantages and ...

Price-performance ratio TV vs. display

Of course, we understand objections such as the lower purchase costs of a TV compared to a professional signage display. If you have a small office and only hold one hourly video conference a day, a professional display is often more expensive at first glance and breaks the budget. 

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However, you would have to think a little around the corner at this point: you use the device in a professional environment and then you want to be able to rely on it, because in the worst case a prolonged failure of the device costs a lot of money or even threatens your existence. Picture quality is another such factor. Content must be perfectly recognisable at all times and colours should not be distorted. If you save at the wrong end in such environments, the damage is done quickly and with professional signage displays you could avoid these problems to a large extent. 

Today, companies have to stand out from the crowd and convince customers of their quality. Let's assume you have a shop with a shop window and want to present digital advertising to potential customers. If you now use a TV set in this place, your customer will recognise this at first glance, because as soon as even a little sun shines on the display, the viewer will hardly be able to see the displayed content, if at all. But even the shine of the picture, which is an absolute plus for TVs in the living room, is a problem in this case, because customers are more likely to see themselves in the screen than your advertising, even in bad weather conditions. So if you don't want to display your more expensive investment as a make-up mirror, you now have a problem. By the way, these points do not only apply in shop windows, even an office room with direct sunlight can bring the same effects and outdoors a TV would be a total failure within a few hours.  This all then looks very unprofessional and tends to create negative feelings among customers and employees. In the end, it is often the case that a well-intentioned idea does not have the desired ROI and the wrong conclusions are quickly drawn from it.

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If you still want to use a TV set, you have to be able to live with the fact that the picture quality and performance of a TV are not designed for the application and you have to accept cutbacks. The daily running time of a TV set and other operating conditions should also never be disregarded. If you buy twice, you buy dear. Not just a phrase, but often experienced truth.

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