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According to market research firm Zenith Global, “India would spend ₹ 91,742 crores by 2021 only on advertising.” India is an emerging market for LED Display with a 16% growth rate on a yearly basis. The total digital display participation in the Indian OOH advertising market is only 3% to date.
More and more agencies are replacing their adverting properties from static to dynamic LED displays because as of now motion content is more appealing and attractive in comparison to static ads. As an advertiser, you must be ready for this battle with updated technologies and more advertising properties. If you want to beat your competitors in business and want to grab more market cap, it’s possible only with DOOH.
If you are planning to buy an LED display for an advertising purpose, here are a few points you need to add to your checklist.
Still, confused? – As a leading LED manufacturer company in India, many times we feel that few of our customers are a little confused about the LED wall, and they don’t know their requirement.
Here’s an in-detail checklist to understand the LED video wall and its process better.
First, the most important thing for LED configuration is the environment where you are going to install your display. If it’s an indoor environment, then it’s resolutions and pixel pitches are totally different from the outdoor display. Indoor LED displays require high resolution and smaller pixel pitches because of viewing distance. In comparison to indoor LED displays, outdoor LEDs have a lower resolution as there is a longer viewing distance. A very suitable example is the Outdoor LED Stadium display. Anyone can have a clear view from any corner of the stadium due to the suitable resolution and pixel pitch.
To dig further into pixel pitch and resolution, the LED display is categorized into two categories – SMD (Surface-Mount-Diode) and the second one is DIP (Dual-in-line packaging). SMD is the latest technology and mostly used for indoor environment with high resolution and high pixel pitches. The density of DIP categories is basically low. So, it’s unable to create high resolutions, mostly for outdoor display.
The pixel pitches (dot pitches) are a very important part of the LED display. The distance between two pixels in an LED display is known as the pixel pitch. The pixel pitch of the LED display is the deciding factor as to where you want to install the LED and of what resolution does the screen have to be.
Pixel pitch is always calculated in millimetre and the viewing distance. For example- if it is an indoor LED display and the viewing distance is 1.5 meter from the screen, then your pixel pitch would be –
1.5-meter (Viewing distance) = 1.5-millimeter (1.5mm) distance between each LED cluster.
Another example is if it is a P4 LED video wall, that means the viewing distance is 4 meters and the distance between two pixels is 4 millimetres. Same for p6 LED wall, P10. Most outdoor display pixel pitches are p4, P6, P8, p10.
Resolution is totally responsible for the colour, quality of the display. The deciding factor of the screen resolution is pixel pitches, the frame of LED, and the optimal viewing distance. The resolution of the screen is one of the most deciding factors for the price of the LED display.
The resolution of the screen is dependent on your viewing distance and the size of the displays. You can calculate your screen resolution with a simple formula, suppose you are going to buy a P2.5 LED display & the size of the screen is 10 m * 5 m.
Then the calculation is,
for resolution calculation first, convert your meter in millimetre and divide with pixel pitches.
Resolution = size of the screen in mm/ pixel pitches
10 meters = 10000 millimetres
5 meters = 5000 millimetres
Pixel pitch = 2.5mm
Therefore,
Resolution = 10000/2.5 = 4000, 5000/2.5 = 2000
The Resolution of your screen will be 4000 * 2000.
Some additional factors which should be taken into consideration while installing the LED display are space (where will it be installed) and the support structure (LED displays need support like the wall or pole).
As an advertiser, a combination of hardware and software will be required while putting up an LED display for advertising. (hardware is the body or the raw parts of the LED and software being the mind or working of the LED).
The most famous video player control software for LED displays are Nova studio and LED studio.
As an advertiser when you are buying an LED displays for advertisement, the quality of the product is important for return on investment. India has its own regulatory agency for quality control, guarantee, safety and reliability of products known as BIS (Bureau of Indian Standards). Verify BIS certification for the LED display to ensure the quality control of products. If the supplied products are not BIS certified, maybe then there will be a compromise in the quality, safety etc.
Always choose an LED that uses DC (direct current) for smooth running. The government supplies AC (Alternate Current) to consumers for displays. An adapter is required to convert alternate current to direct current. The power calculation of LED display is in watts/Square meter. The standard size of power consumption per square meter is 750 wats / sq. m.
The Simple formula using for power consumption calculation in LED wall screen is like this –
The area of the screen: 10 m * 8m = 80 Sq. m
Wattage calculation: 80 Sq. m * 750 = 60000 watt
The advertising industry is known for the world’s most competitive industry where you can survive with only quality, adaptability of new technology, creatives and engagement. As an advertiser, when you are launching ad campaigns for your client you can’t compromise on the quality of the medium where you are going to run your complete campaign.
So, when you are going to buy LED displays for advertising purpose, the services and maintenance are equally important.
Ask your supplier about the service delivery for your products. Know your supplier’s past services background if possible. How Frequent they start your display and what type of accessories replacement is included in the services. The location of the service centre shows how frequent they troubleshoot your problems. Here are some crucial factors that need to be considered in your support service agreement-
Xtreme Media is known for its better support services and on-time delivery. Today we are a leading LED video wall manufacturing company in India. We have a highly experienced installing and support team who resolve your queries on times. We are successfully complete major projects like BSE, NSE, Railways with LED display of zero downtime. Check out our case study for led display.
Worldwide commodity products are divided into a category based on prices which are also known as HSN code. HSN code decides which product falls under which category according to the price range.
The LED wall tax calculation in India is– 28 % tax + LED Panel Prices
So, when you are buying an LED display check HSN Code. Because, if your suppliers are hiding taxes, or manipulating HSN Code to save customs duties for relative products they are violating the rule and hefty penalties will have to be paid.
Are you considering buying an LED Screen for your business? LED screens are a great way to grab people's attention and promote your brand. But with so many options available, it can be difficult to know where to start. When making any purchase decision, the cost-to-performance ratio is the most important factor. In short, users want to choose the right product with the best performance and the best price, for the right application.
In this guide, as a LED screen specialist in China manufacturer, Adhaiwell will take you through the key things to consider when buying an LED screen.
We suggest you tell 3 questions before placing your order with your LED screen solution supplier or manufacturer.
Why do you choose LED Screens?
When considering investing in LED Screens, people should think about Why do you choose LED Screens.
The first thing to consider is the purpose of your LED screen. Understanding the purpose of your LED screen will help you choose the right type and size of the LED display screen.
Will it be used for advertising investments or public service announcements? Will it be used for live conferences or sporting events? By determining the specific usage, people can choose the appropriate size and resolution for their LED screen.
Overall, LED display screens are a versatile and effective investment for businesses and organizations looking to communicate messages in a powerful way.
What do you want to use LED Screens for?
Do you want to display advertising messages, show videos or graphics, or provide information to customers?
The main purpose of investing in LED Display Screens is to provide a high-quality visual communication tool for various industries and sectors, especially for advertising or promotional purposes.
LED Display Screens are widely used in outdoor and indoor settings to display advertisements, product information, and promotional content. They are also commonly used in events such as concerts, sporting events, and conferences, to display information and enhance the visual experience for attendees.
LED Displays are highly customizable, and can be programmed to display various types of content, including text, images, and videos.
Additionally, LED Display Screens are used in public spaces such as transportation hubs, shopping malls, and airports to display important information such as schedules, directions, and emergency alerts.
Where will you want to install the LED screen?
The location of your LED screen is also an important factor to consider.
Will it be indoors or outdoors?
Will it be exposed to harsh weather conditions or direct sunlight?
Outdoor LED screens need to be more durable and have higher brightness levels to overcome the impact of sunlight.
Factors to Consider When Choosing an LED Screen
Choosing the right LED Screen is an important decision for various purposes, such as advertising, entertainment, education, or communication. LED Screens come in different sizes, resolutions, brightness levels, colors, and features, and each choice affects the quality, efficiency, and effectiveness of the visuals displayed on them. The right LED screen should match the needs and goals of the user, fit the location and environment, and provide clear, vivid, and reliable images or videos.
To help users make informed decisions about choosing the right LED screen, this guide provides useful tips, factors, and considerations, such as the viewing distance, angle, and height, the ambient light levels, the content types and formats, the maintenance requirements, and the budget limitations. By following this guide, users can avoid common mistakes, such as overspending on unnecessary features, underestimating the technical requirements, or compromising on quality or safety standards.
How to choose the appropriate LED Screen size for your needs
The size of your LED screen will depend on the purpose and location.
If you want to display advertising messages in a crowded area, a larger screen will be more visible.
If the LED screen is for indoor use, you may want to consider a smaller size.
Choosing the appropriate LED display size requires careful consideration of several factors depending on your specific needs and application. Here are some tips to help you choose the right LED display size:
1. Viewing distance:
The viewing distance is the most important factor in determining the appropriate LED display size.
The larger the distance, the larger the screen size required.
For example, if the viewing distance is less than five meters, then a small LED display size will be ideal.
On the other hand, if the viewing distance is greater than five meters, then a larger LED display size will be required.
2. Space availability:
Consider the available space where the LED display will be installed. Make sure the size of the LED display fits the available area without overcrowding or making the area look awkward.
3. Content:
Consider the type of content that will be displayed on the LED screen. Different content types require different display sizes.
For example, if the display will be showing simple text, then a smaller size display can be used.
However, if the content consists of high-resolution images or videos, then a larger display size will be required.
4. Budget:
The cost of the display size is another important factor to consider. Larger screen sizes are more expensive compared to smaller displays.
5. Ambient light conditions:
The ambient light conditions can also affect the size of the LED display. If the installation is in bright sunlight, then a larger display size will be required to ensure visibility.
In conclusion, it is important to consider factors such as viewing distance, available space, content, budget, and ambient light conditions when choosing the appropriate LED display size. By taking these factors into account, you can determine the right LED display size for your specific needs and application.
How to Choose the Suitable Pixel Pitch for LED Screens Display?
How to choose the optimal LED Screen Resolution? You must remember that there are more pixels on this LED screen display, and the higher the image quality.
Of course: the higher the number of pixels, the more expensive the LED Screen. Therefore, it is necessary to find an ideal balance between good visibility and competitive price when buying LED Screens.
Choose the suitable pixel pitch for the LED screen display according to the minimum viewing distance.
Do you have doubts about how to choose the pixel pitch for a LED Screen?
Choosing the suitable pixel pitch for an LED screen display depends on several factors such as viewing distance, screen size, and content resolution. Here are some guidelines to help you choose the right pixel pitch:
1. Viewing Distance
Determine how far away the audience will be from the LED screen.
The closer the audience is, the smaller the pixel pitch should be.
2. LED Screen Size
The larger the LED screen, the bigger the pixel pitch should be.
3. Content Resolution
The resolution of the content being displayed should match the native resolution of the LED screen. The pixel pitch should be chosen to achieve the desired resolution.
4. Budget of LED Screen
The cost of the screen will increase as the pixel pitch decreases.
The most suitable is the best choice.
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For outdoor LED displays, P5 or P8 are generally used for short distances, and P10 for farther.
For indoor display screens, generally, P2~P3 are available, and P4 or P5 are used for the farther.
Choose a pixel pitch for LED screens that provides optimal viewing distance and image clarity while still fitting within your budget.
Decide what suitable pixel pitch to choose that base on corresponds to the minimum viewing distance in meters.
For example, if the minimum viewing distance is 5 meters then choose an LED pixel pitch as P 5mm.
It is best to consult with a professional to determine the optimal pixel pitch for your specific needs. Adhaiwell will offer you a one-step media LED solution with the best quality.
How to Choose Suitable Brightness for LED Screen Display?
Brightness is an important technical parameter to measure LED displays. The manufacturer or supplier of LED screen displays always asks you what maximum brightness will you want for your LED screen. But many people don't know it well, all think that the higher brightness is better.
Actually, the suitable brightness is the best one. Otherwise, if the brightness is too high, the energy consumption will increase, and if the brightness is too low, the contents of the LED screen display cannot be seen in bright sunlight.
To choose the suitable brightness for an LED screen display, you should consider the following factors:
1. Environment:
The brightness of the LED screen should match the ambient light of the environment in which it is placed.
2. Distance:
The brightness of the LED screen should depend on the viewing distance. For example, if the LED screen is placed farther away, a higher brightness level is required.
3. Content:
The brightness also depends on the type of content to be displayed on the LED screen. For example, if it is a video or image with dark colors, a higher brightness level is needed.
4. Duration of Use:
If the LED screen is going to be used for a long time, it is better to choose a lower brightness level to avoid eye strain and improve energy efficiency.
5. Cost of LED Screen:
Higher brightness levels require more energy, which may increase the cost of running the LED screen display.
Overall, it is recommended to choose a brightness level that provides clear visibility and optimal viewing experience in the given environment.
Compared with outdoor LED display, the brightness of indoor LED display can be slightly lower, mainly depending on its actual use scene.
If it is installed by the window for external playback, the brightness needs to be above 2500cd/m2;
If it is installed on the side of the window and plays inward, the brightness needs to be around 2000cd/m2;
The brightness of indoor LED displays installed in general shopping malls needs to be around 1000cd/m2;
The brightness of the LED display in the conference room only needs to be 300cd/m2~600cd/m2.
For more details on How to Choose Suitable Brightness for LED Screen Displays? , please visit Adhaiwell's Blog.
What are the Types of LED Display Screens?
LED display screens are a popular and versatile solution for a range of applications, from advertising to information display. There are several types of LED display screens available to suit different needs.
Indoor LED Screen vs. Outdoor LED Screen
One commonly used type is the indoor LED display screen, which is primarily designed for use in indoor environments. These screens are typically mounted on walls or suspended from ceilings and are often used for advertising, entertainment, or information display. They are high-resolution and offer excellent image quality even in low-light environments.
Outdoor LED display screens are another popular type, designed for use in outdoor environments. These screens are usually larger than indoor screens and can withstand elements, including rain, snow, and wind. They are commonly used for advertising, sports events, and concerts, and can be seen from long distances due to their brightness.
Indoor LED screens and outdoor LED screens differ in several aspects:
1. Brightness:
Outdoor LED screens are generally brighter than indoor LED screens to provide better viewing under direct sunlight.
2. Resolution:
Indoor LED screens have a higher pixel density and a better resolution compared to outdoor LED screens.
3. Size:
Outdoor LED screens are generally larger in size compared to indoor LED screens.
4. Weather Proofing:
Outdoor LED screens require weatherproofing to protect them from rain, wind, and other environmental factors. Indoor LED screens, on the other hand, are not exposed to these external factors and do not require weatherproofing.
5. Viewing angle:
Outdoor LED screens have a wider viewing angle as they are designed to be viewed from a distance, while indoor LED screens have a narrower viewing angle.
6. Power Consumption:
Outdoor LED screens consume more power compared to indoor LED screens due to the higher brightness and larger size.
7. Cost:
Outdoor LED screens are typically more expensive compared to indoor LED screens due to their extra features and durability.
Fixed LED Screens vs. Rental LED Screens
The main difference between fixed LED screens and rental LED screens is their installation method.
Fixed LED screens are permanently installed in a designated location.
Rental LED screens are designed to be easily transported and set up for temporary events.
Front Maintain LED Screen vs. Rear Serviceable LED Screen
A front-maintain LED screen refers to an LED display that can be serviced and maintained from the front side, meaning technicians can easily access components, LED modules, LED power supply, and LED cabinets from the front of the LED screen without the need to go behind the LED screen.
On the other hand, a rear-serviceable LED screen means that technicians need to access the LED screen components from the backside of the LED display and open the door of the LED cabinet to carry out maintenance.
The main advantage of front-maintain LED displays is that they require less space for installation and maintenance since there's no need for rear access. This makes them ideal for indoor installations, tight or limited spaces where access is limited.
In addition, front-maintain LED screens have a more streamlined design since they don't require a service passage, making them more aesthetically pleasing.
Rear-serviceable LED screens are ideal for outdoor installations that are placed on high billboards, wall buildings, and top roofs where space is not a constraint. They also come in handy when rear access is preferred or required for maintenance or repair.
Overall, the choice between front-maintain LED screens and rear-serviceable LED screens will depend on the specific needs and space constraints of your installation.
Of course, the cost of Front Maintain LED Screen is more expensive than Rear Serviceable LED Screen.
Synchronous LED Control System vs. Asynchronous LED Control System
When choosing the control system for an LED display, it is essential to analyze the specific application requirements of the project and budget constraints.
There are two main types of control systems: synchronous and asynchronous.
In short words:
LED Screen Display Synchronous Control System - Change the content of images or videos on-site with an on-site computer.
LED Screen Display Asynchronous Control System - Change the content of images or videos remotely with an anywhere computer via the internet.
Based on the pixel resolution of the LED Screen Display and the load capacity of the LED Screen Display controller, which LED Screen Display control system is to be used?
Indoor LED Screen Display uses a Synchronous control system while Outdoor LED Screen uses an Asynchronous control system.
LED Screen Displays with Larger pixels resolution use Synchronous systems while LED Screen Displays with Smaller pixels resolution use Asynchronous systems.
Here's a brief comparison between these two types of control systems:
Synchronous LED Control System:
This type of control system requires continuous communication between the display and the controller via ethernet cables or wireless networks. The content that needs to be displayed is processed by the controller and then transmitted to the display in real-time.
Synchronous LED controllers require a video source that is always connected to the LED screen. This could be a media player, a PC, a video camera, or even a computer games console, basically anything with a video source output. It relies on a continuous connection to a video source that can output through HDMI, DVI, Display Port, or CVBS. In situations where the output image does not match the aspect ratio of the LED screen, video scalers can be used to adjust the image size. Additionally, video scalers can also combine multiple sources to create a larger image or split sources into sections using picture-in-picture (PIP) functionality.
Synchronous systems allow real-time editing and updating of the displayed content. These systems are ideal for live events, advertising, and any application in which the content needs to be updated regularly. A synchronous system requires a constant connection between the display and the controlling device, such as a computer or video processor.
Synchronous systems are suitable for applications where the content needs to be changed frequently and the display is located inside a static environment, such as an indoor shopping mall, stadium, or concert hall.
Asynchronous LED Control System:
This type of control system uses a multimedia player or memory card to pre-store the content and then sends the pre-generated content to the display unit.
Asynchronous systems are self-contained, meaning they do not require a continuous connection to the LED controller and are suitable for applications where the content is static or does not require frequent updates, such as advertisements or public information displays placed on the side of the road.
Asynchronous systems, on the other hand, allow pre-programming of the content to be displayed. These systems are typically used for information displays, such as in transportation hubs, shopping centers, or public venues where the information does not need to be updated frequently.
An asynchronous system does not require a constant connection between the display and the controlling device, it also can be remote to upload the content by connection methods vary but can include WIFI, USB, and ethernet, and some of the latest models even include 4g or 5g network connections. That means the system is more flexible than synchronous systems.
The choice between synchronous and asynchronous systems depends on the specific needs of the application. For applications where speed and accuracy are critical, such as sports events or concerts, a synchronous system may be the best choice. For applications where ease of use and independence are important, such as outdoor advertising or information displays, an asynchronous system may be more suitable.
Conclusion
Purchasing an LED screen can seem daunting at first, but with the right knowledge and preparation, it can be a smooth process. Remember to consider important factors such as resolution, size, and installation options before making a final decision.
Additionally, don't be afraid to reach out to the manufacturer for any questions or assistance needed throughout the process. Adhaiwell is an expert in the LED screen field and is there to help you make the best decision for your specific needs. Let us know if you have any further questions or if there's anything else we can assist you with.
So, take the leap and invest in an LED screen for your business today!
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