POS or Point of Sale displays are a key tool in driving sales and increasing brand awareness. The psychology of how they work is based around triggering a response to a perceived need in your customer and creating an impulse buy.
Custom POS also introduce or reminds customers of your brand identity. Such an important sales tool needs to be designed and implemented carefully and skillfully to achieve maximum results.
Point of Sale Displays come in all shapes and sizes, choosing what will best fit your product is key. The correct shape and size can also help with where and how your product is displayed by retailers.
Counter display units (CDU) need to communicate very quickly with your customer. Research shows that 40-80% of purchases come from impulse buys therefore this is one area not to be missed. Point of purchase impulse buys are usually small and lower in price; items easily added to shopping baskets.
Larger products can still utilise the selling power of POS in pallet display bins and free-standing units, the extra room both accommodating larger products and providing a larger canvas for logos and branding. Good design should ensure your POS makes a visual impact from every angle; visible to approaching customers from every direction, wherever placed on the shop floor.
Your POS will be competing with other units perhaps even in the same space, so one way to make sure you stand out from your competitors is to invest in bespoke, innovative design.
Custom POS can be designed to reflect the look and feel of your product, for example, this free-standing display unit’s shape and edges reflect the curved edges of the product – a simple yet highly effective way to stand out from the other straight-edged displays. Is the design of your product something that could be replicated in the design of the POS?
Your POS needs to be based around your brand and reflect your branding colours and logo and whilst that is obviously a key component in any design there is much more to consider when it comes to choosing a colour scheme for your custom POS.
Did you know that research has found 93% of buyers focus on visual appearance with close to 85% claiming that colour is a primary reason for making a purchase!
Colours, used correctly, can remind customers of your brand identity and spark recognition and loyalty from a distance. The same thought and consideration put into creating your logo and brand needs to be considered with POS colour design. What is going to make your logo pop? Which colours are going to prompt customers that they need your product?
Finally, it is important to know the UK retail sector has specific rules covering style, size and branding of FSDUs; it is essential to know the specifications covering individual retailers. This is something that our consultants and designers can offer you guidance on when we advise on the suitability of your FSDU unit as well as the design.
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Customers are bombarded with advertisements wherever they go. In any store, they might encounter dozens of signs, displays, kiosks and even live product demonstrations. How can companies make their products stand out from the hundreds of other brands competing for attention? Custom point-of-purchase (POP) displays offer a dependable solution.
Point of purchase describes the area where customers decide whether they want to buy a product. Point-of-purchase areas are located throughout a retail store, from the front to the back. For example, a supermarket aisle is a point of purchase and where customers decide to toss items in their cart.
A POP display is a marketing material placed within a point-of-purchase area. POP displays are designed and positioned to grab customers’ attention and promote the displayed product.
POP displays come in various forms, from promotional signage to freestanding units that hold the advertised product. POP displays are often placed in high-traffic areas, such as near checkout lines or at the end of aisles.
As mentioned above, a point of purchase can exist just about anywhere in a store. Whether a customer is flipping through magazines near the checkout counter or digging through a clearance bin at the back of the store, they are in a point of purchase area because they may decide to buy something. Point of sale (POS), on the other hand, refers specifically to the place where customers pay for items after they make a decision.
POS displays are a type of POP display designed to encourage buying as customers get ready to check out. They often include countertop units or smaller freestanding displays that prompt shoppers to buy on impulse.
If you’re new to the world of POP displays, you probably have a lot of questions. A POP display can make the difference between a customer buying your product or overlooking it in the store, so it’s essential to know some basics. In this guide, we’ll cover the following:
At Creative Displays Now, we understand the importance of POP displays and how they impact customers’ buying decisions. That’s why we’re committed to helping companies design and manufacture POP displays that make their products sparkle. If you’re ready to create an enticing display for your product and brand, reach out to us at Creative Displays Now.